ESSENTIAL ROSE x Mental Alchemy Wellness: Mood Enhancing Beauty® Lab Emotional Healing+Stellar Skin

Essential Rose is the first mood-enhancing beauty® brand for emotional health and healthy skin, inspired by Jennifer Goldman’s transformation. Depression darkened her youth until a wilderness intervention pulled her out of bed in the middle of the night, sparking her journey to self-discovery. She became certified in a diverse range of healing practices to overcome.

I'm head over heels 🌹

Why We Love:

Essential Rose

This mood-enhancing collection has got me swooning 🌹

Each of our aromatherapy skincare oils promote nourished and radiant skin while reducing stress, boosting confidence, and supporting a healthy mindset. Through expert-blended essential oil skincare sourced from the cleanest ingredients and paired with positive affirmations, Essential Rose delivers the physical and emotional aspects of beauty and ritual. Our Mood Oils® marry active ingredients with self-care rituals to bring wellbeing back into your own hands, shifting a toxic beauty paradigm from "you're beautiful because of how you look" to "you're beautiful because of how you live."

So whether you’re surrounded by 3 screaming kids or caught in traffic, in the throes of starting your own business or navigating a divorce, know that our nourishing aromatherapy skincare Mood Oils® exist to support you. With just a few mindful applications, you too can transform any moment into an opportunity for self-connection and awareness where your beauty truly pours through, while enjoying the abundant outer physical beauty benefits.

Essential Rose is a movement and lifestyle. Allow our natural beauty products to transform your daily routine into a series of luxurious and healing moments of truly holistic skincare meets self-care.



At Essential Rose, we draw from our founder's expert-background in Advanced Clinical Aromatherapy to create a line of aromatherapy skincare products that harness the power of essential oils for their skin and mood benefits.  Through the science of Aromatherapy, essential oils reduce stress, soothe the nervous system, balance our emotions, and foster self-love while nourishing, regenerating and repairing skin-cells.


Each of our inspired natural beauty blends comes with a custom "mantra" or positive affirmation, which assists you to mindfully apply the products with a heightened sense of self-awareness and self-connection.  Not only does this help you balance your emotions and experience a positive mindset during your beauty regimen, it creates a ritual around the practice of self-care that transforms your ordinary routine into an act of healing self-love.


Beauty is a lifestyle, reflected in the way we treat ourselves and the world around us daily.  Our brand promotes beautiful, empowered living by integrating our mood-beauty productswith holistic healing programming, workshops, and self-care content, inspired by our founder'scertifications and expertise.  The synergy of products, practices and content promotes a more sustained experience of health and well-being and supports self-love "off the mat" and in the real world where the task of staying centered can be challenging.


The heart of our mission is to create a world where women and adolescents feel safe to be fully themselves and to love and accept themselves unconditionally as they are.  Bullying is catastrophic to this effort, which is why we donate 5% of annual profits to STOMP Out Bullying™: the nation's "most influential anti-bullying and cyberbullying organization."  As Jennifer has personally experienced bullying throughout her academic and professional career, she understands how this can severely impact mental and emotional well-being.  Ultimately, we seek to promote mental and emotional wellness nationwide and are in the process of developing our own 501(c)(3).

As a 100% natural and organic clean beauty brand, we believe clean beauty should be an industry standard - not something which sets us apart.

OUR COMMITMENT Essential Rose aromatherapy skincare products are made from clean ingredients you know, can pronounce, and trust. All of our pure, non-toxic plant-based products include natural and organic raw materials that are 100% vegan, cruelty-free, gluten-free, pesticide-free, and made with no added chemicals, synthetics, preservatives, pthalates, parabens, sulfates, alcohols, or fragrances.

The result is light, subtle, clean and refreshing products that beautify and transform the skin while restoring your wellbeing. As our clients say, it's "bliss in a bottle;" a quality you can smell, feel, and love.

We package all of our precious aromatherapy skincare products in glass and paper packaging to preserve their quality and honour a commitment to environmental sustainability, ensuring your health and the health of the Earth.

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